Earth Centre

Coming from Greenpeace in 1990 when, arguably, it had become the most influential NGO in the world,Jonathan Smales conceived The Earth Centre. Working later with FCBStudios, Will Allsop and Future Systems,, Andy Grant (Grant Associates), Patrick Bellew (Atelier Ten and Neil Thomas (Atelier One), communication designer Thomas Matthews and sustainability expert Dan Epstein, The Earth Centre became a national millennium project for the UK. A pioneer of sustainable architecture, construction, landscape, energy and land reclamation, it influenced a generation of designers. The trees planted on the derelict coal mines at Cadeby and Denaby have now become a 400-acre forest.